Digiratina Website Case Study | UX/UI Corporate Website Design

Project Overview

The project aimed to revamp Digiratina’s corporate website to reflect its brand identity, showcase services, and enhance user experience. The goal was to create a clean, professional, and modern interface while improving navigation, accessibility, and conversion opportunities for visitors.

Live Website

Explore the live Digiratina website to see the final implementation.

Visit Website

Figma Prototype

View the interactive Figma prototype showcasing the design and user flows.

View Prototpe

Problem Statement

The existing Digiratina website had an outdated design and inconsistent branding, which made the company appear less professional. Users struggled with confusing navigation, making it difficult to find information about services, projects, and company details.

Additionally, the website was not fully optimized for mobile devices, and calls-to-action were unclear, resulting in lower user engagement and missed opportunities.

Main Goals & Objectives

Increase brand awareness for Digiratina.
Drive website traffic and generate leads.
Build an engaged community of followers.
Showcase Digiratina's expertise in technologies.
Increase conversions and sales.

Target Audience

Design Process

Research Methods

Surveys
(Google Form: Link🡭)
Observation
Market Research & Competitor Analysis (Sysco LABS, 99X Technology, Calcey Technologies, Rootcode Labs, Zone 24/7, Axiata Digital Labs, Cambio, Surge Global, Ascentic, Swivel Group)

User Personas

1. Employees

Current staff accessing company info and resources.

2. Customer

Startups, entrepreneurs, and businesses seeking technology solutions.

3. Companies

Organizations looking for digital systems or services.

4. Future Job Candidates

Potential talent exploring company culture, careers, and growth opportunities.

How Might We (HMW)

Framed key questions to uncover opportunities for improvement focusing on enhancing user engagement, showcasing expertise effectively, and attracting top talent through a modern, user-centered website experience.

Information Architecture

Defined a clear and scalable structure covering all key areas including Services, Case Studies, Careers, Blogs, and About to ensure intuitive navigation and seamless content flow across the website.

UI Design

Created high-fidelity mockups and interactive prototypes in Figma, focusing on a clean layout, strong visuals, and consistent branding to deliver an engaging and user-friendly web experience.

Wireframes

Initial layout sketches to define structure, hierarchy, and user flows.

High-Fidelity Design

Polished visuals with branding, typography, colors, and interactive elements.

Prototype

Clickable Figma prototype demonstrating navigation and user interactions.

Takeaways

Outcome & Impact

The redesigned website improved navigation, user engagement, and lead generation. It strengthened Digiratina’s online presence, reflected its brand identity, and attracted more potential clients and job candidates.

Reflection & Learnings

This project reinforced the importance of user-centered design and clear information architecture. I learned how to balance business goals with user needs, create scalable design systems, and collaborate effectively with stakeholders and developers to bring a vision to life.

Corporate Website Redesign