Zegworks Case Study | UX/UI Website & Design System

Project Overview

Designed Zegworks’ website from scratch to showcase the agency’s expertise, highlight client success stories, and provide a seamless, engaging user experience. The goal was to create a modern, intuitive platform that attracts startups, SMBs, and decision-makers while generating leads.

Live Website

Explore the live Zegworks website to see the final implementation.

Visit Website

Figma Prototype

View the interactive Figma prototype showcasing the design and user flows.

View Prototpe

Problem Statement

Zegworks needed a professional online presence that clearly communicated its capabilities, presented case studies effectively, and converted visitors into potential clients.

Main Goals & Objectives

Build a visually appealing, user-friendly website
Showcase technical expertise and successful projects
Improve lead generation and client engagement
Create a responsive and accessible experience across devices

Target Audience

Hot Potato Design Process

We used the Hot Potato process to ensure seamless collaboration between design and development, allowing iterative refinement of the website. This helped maintain design quality, implement interactive features accurately, and deliver a polished, user-focused site.

Research & Insights

User Interviews: Collected insights from startup founders, SMB owners, and marketing managers
Competitor Analysis: Studied global digital agencies to identify best practices
Market Research: Analyzed emerging trends for agency websites
User Personas: Tech-Savvy Entrepreneur, Marketing Manager, CIO/CTO

User Personas

1. Tech-Savvy Entrepreneur

Needs clear, concise information about how Zegwork can help scale their startup.

2. Marketing Manager

Interested in proven outcomes and case studies that align with marketing goals.

3. CIO/CTO

Focused on Zegworks’ technical expertise and ability to handle complex projects.

SWOT Analysis

Framed key questions to uncover opportunities for improvement focusing on enhancing user engagement, showcasing expertise effectively, and attracting top talent through a modern, user-centered website experience.

Strengths

Expertise in agile development and user-centered design.
Strong presence in global markets (USA, UK, Sweden, Switzerland, Poland).

Weaknesses

Need for a more streamlined online presence to convert visitors into leads.
The current website lacks interactive features.

Opportunities

Expanding digital marketing strategies to engage more startups and SMBs.
Highlighting successful case studies to build trust.

Threats

Intense competition from other global digital agencies.
Potential user drop-off due to complicated navigation or lack of engagement.

Brand & Style Guidelines

Established a modern, minimal, and tech-forward visual identity reflecting Zegworks’ innovative spirit. The style guide defined color palettes, typography, iconography, and UI components to ensure consistency across all digital touchpoints.

UI Design

Created high-fidelity mockups and interactive prototypes in Figma, focusing on a clean layout, strong visuals, and consistent branding to deliver an engaging and user-friendly web experience.

High-Fidelity Design

Polished visuals with branding, typography, colors, and interactive elements.

Prototype

Clickable Figma prototype demonstrating navigation and user interactions.

Takeaways

Outcome & Impact

The Zegworks website successfully established a professional online presence, enhanced user engagement, highlighted technical expertise, and supported lead generation. Continuous designer-developer collaboration improved implementation quality and reduced rework.

Reflection & Learnings

This project reinforced the value of collaborative workflows like the Hot Potato process, emphasizing constant communication between design and development to ensure fidelity and efficiency in website implementation.

Website Design & UX Research